// Understanding Hearing Health Care Choices and Customer Archetypes in an Era of Over-the-Counter Hearing Aids
本研究針對美國50歲以上、無助聽器使用經驗的成人，探討選擇專業提供或非處方（OTC）助聽器的影響因素｜結果顯示保險涵蓋與助聽歷程階段是關鍵預測因子，並將消費者分類為三類：自主評估者、被動傳統型及脫節懷疑者｜雖有39%願意購買OTC助聽器，但仍有84%偏好專業提供的助聽服務，顯示偏好受保障範圍和消費者類型影響，OTC接受度逐步提升。
// This study examined factors influencing consumers' choice between provider-driven and OTC hearing aid delivery among U.S. adults aged 50+ with no hearing aid experience. Using surveys and statistical analyses, it identified insurance coverage and stage in hearing health care journey as key predictors, and classified customers into three archetypes: Empowered Evaluator, Passive Traditionalist, and Disengaged Skeptic. Although 39% were comfortable purchasing OTC aids, 84% preferred provider-driven care. The findings suggest that care preferences are shaped by coverage, journey stage, and customer type, despite increasing acceptance of OTC options.
Published 2026年7月31日
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